ChannelDNA is an application framework for securely distributing web-based business processes and information to internal users of an organization (inside sales, manufacturing, product management, marketing, etc.) and external customers, partners, suppliers, vendors, resellers, reps, mobile sales force, etc. using a robust set of rules and privileges.
Some of the most powerful features of the ChannelDNA framework include:
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Integrates easily with existing platforms giving customers 1) the ability to distribute browser-based business processes and information, 2) Deploy applications, reports, and utilities that were previously unavailable from existing systems due to cost and/or technical constraints, and 3) create more functional and usable versions of preexisting applications.
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Easily manage all users across all lines of business and throughout all levels of external partnerships (customers, resellers, vendors, etc.) with tools to perform tasks such as defining n-hierarchical user categories to match business rules, and n-hierarchical user groups to collectively manage rules, privileges, application rights, etc.
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ChannelDNA can be used as an integration platform to centralize data between multiple, otherwise disparate platforms.
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Only distribute processes and information to privileged users. Applications check user privileges when loaded to avoid “curious browsing”.
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Data encrypted using the same encryption used by the United States Department of Defense.
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Built in reporting and analytics including OLAP-based data warehousing and data mining tools and reports.
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Customizable dashboards defined by administrative users and assembled based on user privileges to deliver key information by user category and/or group (e.g. sales personnel see a sales-centric dashboard, a rep sees a dashboard based on her territory and customers, executives see key, real-time business metrics).
A ChannelSmart implementation consists of the ChannelDNA framework with one or more applications running on top of it. Customers can create custom applications to run on the ChannelDNA framework or they can use any of the applications from the ChannelSmart application suite such as ChannelCRM, ChannelSales, ChannelCommerce, etc.
A major challenge with implementing many software platforms lies in the need to make fundamental changes to the platform once it’s been implemented. Since it’s impractical to know how an organization’s needs may change a year or two after implementation, integrators wind up with lucrative support contracts since programmers are required to make – in some cases – very simple updates to the system. The result is the software platforms create costs (often the source of much discussion in the industry as “hidden costs”) far more than their initial implementation and licensing and more often than not the platforms don’t perform the tasks they were expected to, or, in many unfortunate circumstances, even agreed to between the customer and integrator.
To address this, the ChannelDNA framework includes a suite of web-based administrative tools allowing its architecture to be controlled as easily as content. It’s easy to add new lines of business, define new sales channels for new and/or existing products or services, create and manage any hierarchy of users, change data structures, integrate with existing systems, etc.
Whether used as a standalone platform or parallel implementation, ChannelSmart is providing enterprises of all sizes powerful, cost-effective business solutions. With its striking blend of flexibility and security, ChannelSmart can be easily and safely distributed to any member of your organization or to any authorized user at any level of your sales and partner channels.
Choose from any combination of our comprehensive business modules to perfectly meet your organization’s exact needs. And there’s no need to worry about exorbitant costs; even as a complete installation our customers are paying a fraction of their comparable investments in traditional enterprise software.
